The second logo I am critiquing is the logo for Nike. Nike's logo, over time, has become known all over the world. Their logo is basic and timeless, and whenever anyone sees the "swoosh", it is most likely that they will think of Nike. With this logo, for those who know what it means, they definitely reach their target market. The logo's timelessness definitely goes along with the company beliefs, since they want to create clothing for "today's athletes while solving problems for the next generation". I believe that the swoosh could also be a checkmark, checking off the problems that nike has solved throughout their time as a company.
The third logo I am critiquing is the logo for the gym I attend off campus, LA Fitness. Honestly, I'm not a huge fan of this logo. They have evolved it over time, and I like the originals better. This one doesn't exactly go with the name or the meaning of the brand, and besides the colors which are complimentary to one another, I'm not sure that this logo reaches their target audience. Being a member of this gym for more than a year, when I googled a picture of their logo I wasn't exactly sure what was going to come up. I believe they could be more successful in using their older logos, which speak to the "LA" part of their name, seeing as they had palm trees and used more intriguing fonts.
The fourth logo I am focusing on is the logo for a clothing line called Brandy Melville. Brandy's clothes are very simple yet modern and can fit many types of styles. Personally, I think their logo is great for what they stand for and sell in their stores. The stitches represent how it is made, and the heart looks like it is made out of fabric. Overall, the logo shows how the brand is fashion-forward yet sells casual and relaxed clothing. The dark background creates a really nice contrast with the white writing, especially since the writing is in a very simple yet eye-catching text. With this logo, they definitely attract the type of customer they want, which is any woman (or man) who enjoys being fashion forward while on a budget and has a passion for the comfort and simplicity of their clothing.
The final logo I am critiquing is the Starbucks logo. This logo, the double-tailed mermaid named Siren, has been changed time and time again to continue to bring Starbucks forward through time as their company and others develop. While the actual picture of the mermaid is quite present, the design itself is subtle enough to not take over the entire logo. Their logo has become timeless, as everyone who views it immediately knows that this is the Starbucks brand. With this, they reach all of their target market and more due to their popularity. The colors represent that they are green overall as a company, trying to use mostly recycled products as a whole. Also, the writing on the logo is complimented by the background color, as does the simple all capital block writing.
